meantime we want to turn to the economy here. some brand new jobs numbers from the labor department today as we get them on thursday every week. the number of americans filing for unemployment benefits down in the latest week to the lowest level since 2008. now remember these numbers change week to week. they could be highly volatile. january numbers in particular can be erratic as norm employers return to normal practices. lay off temporary workers they hired for the holidays. >>> this is the time which talk to small business owners that are thriving in this economy. this story certainly caught our eye. this is the founder of farm to home milk. i can translate that to our viewers, jonathan, you are a modern day milk man. you decided to go into the business after having whole other career suddenly, recently. why? why did you choose to be a milk man of all things? >> well we how the it would be fun. i've been a writer and corporate consultant, speechwriter and everything else for about the last dozen years. was really ready to do